1. The problem is to calculate the product of 7 and 7. 2. The formula for multiplication is $a \times b = c$, where $a$ and $b$ are numbers and $c$ is their product. 3. Here, $a = 7$ and $b = 7$. 4. Multiply the two numbers: $$7 \times 7 = 49$$ 5. Therefore, the answer is 49.